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SALES & STRATEGIC PLANNING

SALES & STRATEGIC PLANNING


  • Language and cultural barriers are real threats in foreign business practices.
  • Business priorities frequently differ depending on the culture.
  • Failure to understand the Business Objectives of the manufacturer leads to distrust and poor performance.

Agreeing to clear marketing objectives and timely action items helps to level-set expectations, facilitates delegation opportunities, and keeps all team members motivated.  Planning with relevant data, manufacturer brand, and product expertise delivers on sales quotas.

At C3 Leadership, we will:

  • Help “translate” manufacturer business goals for cultural relevance.
  • Assess and analyze the market environment and potential.
  • Facilitate in defining objectives and action needed to achieve business goals following a situation analysis methodology.